Intangibles
Storytelling and Content Creation
ENTRA aims to craft stories and experiences that anchor products in consumer psyche while serving as informing the consumer about the history of the brand and product owner. Highlighting its relevance to the consumer and marketplace.
VxV: The Crazy Wall
A collection of documents and illustrations that communicate the product concept and the launch of a new mascot, an spacefaring bunny.
Stories like these serve to carve a niche for the product to occupy safely and suitably regardless of current market saturation.
ENTRA goes further by developing a suite of scalable assets tailored for various marketing platforms through media and text to capture the attention of the intended consumers. All while acknowledging that every brand and product deserves a solution tailored specifically for it.
Firry comics crafted specially for their product, the VxV’s Hong Kong Market launch.
Essentially, ENTRA’s magic lies in its ability to weave brand stories across social media, online and traditional print media. Coordinating these branded across markets around the world through translation, transcreation and sincere, cross-cultural engagement.